TY  - BOOK
AU  - LORENZ, Christopher
AU  - 
TI  - Design dimension: Product strategy and the challenge of global marketing
SN  - 0631137475
U1  - 658.83 
PY  - 1986///
CY  - LONDON
PB  - BASIL BLACKWELL
KW  - MARKET RESEARCH AND ANALYSIS
KW  - MARKETING - RESEARCH & ANALYSIS
ER  -