TY  - BOOK
AU  - KRESS, George
AU  - 
TI  - Marketing research
SN  - 0135585295
U1  - 658.83 
PY  - 1988///
CY  - NEW YORK
PB  - PRENTICE-HALL
KW  - MARKET RESEARCH AND ANALYSIS
KW  - MARKETING - RESEARCH & ANALYSIS
ER  -