TY  - BOOK
AU  - MOWEN, John C
AU  - 
TI  - Consumer behaviour
SN  - 002946269X
U1  - 658.8342 
PY  - 1990///
CY  - NEW YORK
PB  - MACMILLAN PUBLICATION
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -