TY  - BOOK
AU  - VARSHNEY, R L
AU  - BHATTACHARYYA, B
TI  - International marketing management: An Indian perspective
U1  - 658.848 
PY  - 1989///
CY  - DELHI
PB  - S CHAND
KW  - EXPORT MARKETING
KW  - MARKETING - EXPORT MARKETING
ER  -