TY  - BOOK
AU  - QUELCH, John A
AU  - 
TI  - Sales promotion management
SN  - 0137881185
U1  - 658.85 
PY  - 1989///
CY  - NEW YORK
PB  - PRENTICE-HALL
KW  - MARKETING - SALESMANSHIP
KW  - SALESMANSHIP
ER  -