TY  - BOOK
AU  - SENGUPTA, Subroto
AU  - 
TI  - Brand positioning: Strategies for competitive advantage
U1  - 658.827 
PY  - 1990///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -