TY  - BOOK
AU  - SENGUPTA, S R
AU  - 
TI  - Art of the brand
SN  - 8171673090
U1  - 658.827 
PY  - 1995///
CY  - CALCUTTA
PB  - RUPA
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -