TY  - BOOK
AU  - DALRYMPLE, Douglas J
AU  - PARSONS, Leonard J
TI  - Marketing management: Text and cases
SN  - 0471600020
U1  - 658.8 
PY  - 1990///(1995)
CY  - NEW YORK
PB  - JOHN WILEY
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -