TY  - BOOK
AU  - BAGOZZI, Richard P
AU  - 
TI  - Principles of marketing research
SN  - 1557865493
U1  - 658.83 
PY  - 1994///
CY  - OXFORD
PB  - BLACKWELL
KW  - MARKET RESEARCH AND ANALYSIS
KW  - MARKETING - RESEARCH & ANALYSIS
ER  -