TY  - BOOK
AU  - QUELCH, John A
AU  - LEONG, Siew Meng
TI  - Cases in marketing management and strategy
SN  - 0135770572
U1  - 658.8 
PY  - 1996///
CY  - NEW YORK
PB  - PRENTICE-HALL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -