TY  - BOOK
AU  - CARSON, David
AU  - GILMORE, Audrey
TI  - Service marketing: Text and readings
SN  - 0952359707
U1  - 658.8 
PY  - 1996///
CY  - LONDON
PB  - MERCURY
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -