TY  - BOOK
AU  - AAKER, David A
AU  - 
TI  - Building strong brands
SN  - 002900151X
U1  - 658.827 
PY  - 1996///
CY  - NEW YORK
PB  - FREE PRESS
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -