TY  - BOOK
AU  - FILL, Chris
AU  - 
TI  - Marketing communications: Frameworks, theories and applications
SN  - 0131509624
U1  - 658.8 
PY  - 1995///
CY  - NEW YORK
PB  - PRENTICE-HALL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -