TY  - BOOK
AU  - WELLS, William D
AU  - PRENSKY, David
TI  - Consumer behaviour
SN  - 0471596418
U1  - 658.8342 
PY  - 1996///
CY  - NEW YORK
PB  - JOHN WILEY
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -