TY  - BOOK
AU  - IND, Nicholas
AU  - 
TI  - Corporate brand
SN  - 0333674723
U1  - 658.827 
PY  - 1997///
CY  - NEW YORK
PB  - MACMILLAN PUBLICATION
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -