TY  - BOOK
AU  - DASGUPTA, Vaswar
AU  - 
TI  - Marketing mantra: The real story of direct marketing in India
SN  - 8120314379
U1  - 658.8 
PY  - 1998///
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -