TY  - BOOK
AU  - SANDERSON, Susan Walsh
AU  - SZUMERI, Mustafa
TI  - Managing product families
SN  - 0256228973
U1  - 658.8 
PY  - 1997///
CY  - ILLINOIS
PB  - IRWIN
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -