TY  - BOOK
AU  - CHURCHILL, Gilbert A
AU  - 
TI  - Basic marketing research
SN  - 0030983673
U1  - 658.83 
PY  - 1999///
CY  - NEW YORK
PB  - DRYDEN PRESS
KW  - MARKET RESEARCH AND ANALYSIS
KW  - MARKETING - RESEARCH & ANALYSIS
ER  -