TY  - BOOK
AU  - BAKER, Michel J
AU  - 
TI  - Marketing book
T2  - Chartered Institute of Marketing/Butterworth-Heinemann marketing series
SN  - 8176490938
U1  - 658.8 
PY  - 2000///
CY  - NEW DELHI
PB  - VIVA BOOKS PVT. LTD.
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -