TY  - BOOK
AU  - KAPUR, Sudarshan Kumar
AU  - 
TI  - Maketing management: Theory, process and practice
SN  - 818570113X
U1  - 658.8 
PY  - 1999///
CY  - NEW DELHI
PB  - S K PUBLISHERS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -