TY  - BOOK
AU  - ZIKMUND, William G
AU  - D'AMICO, Michael
TI  - Marketing
SN  - 0538882158
U1  - 658.8 
PY  - 1999///
CY  - CHICAGO
PB  - SOUTH-WESTERN
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -