TY  - BOOK
AU  - RIES, Al
AU  - RIES, Laura
TI  - 22 immutable laws of branding
SN  - 0006531296
U1  - 658.827 
PY  - 1998///
CY  - NEW YORK
PB  - HARPER-COLLINS
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -