TY  - BOOK
AU  - GRANT, John
AU  - 
TI  - New marketing manifesto: The 12 rules for building successful brands in 21st century
SN  - 1587990245
U1  - 658.827 
PY  - 1999///
CY  - LONDON
PB  - TEXERE
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -