TY  - BOOK
AU  - DAVIS, Scott M
AU  - AAKER, David A
TI  - Brand asset management: Driving profitable growth through your brands
SN  - 0787950777
U1  - 658.827 
PY  - 2000///
CY  - SAN FRANCISCO
PB  - JOSSEY-BASS
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -