TY  - BOOK
AU  - JAIN, Subhash C
AU  - 
TI  - Marketing planning and strategy: Casebook
SN  - 0324062621
U1  - 658.8 
PY  - 2001///
CY  - CHICAGO
PB  - SOUTH-WESTERN
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -