TY  - BOOK
AU  - BIRN, Robin J
AU  - 
TI  - Effective use of market research: A guide for management to grow the business
SN  - 0749427728
U1  - 658.83 
PY  - 1999///
CY  - LONDON
PB  - KOGAN PAGE
KW  - MARKET RESEARCH AND ANALYSIS
KW  - MARKETING - RESEARCH & ANALYSIS
ER  -