TY  - BOOK
AU  - SCHULTZ, Don E
AU  - BARNES, Beth E
TI  - Strategic brand communication campaigns
SN  - 0844229520
U1  - 658.827 
PY  - 2001///
CY  - ILLINOIS
PB  - NTC
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -