TY  - BOOK
AU  - LOUDON, David L
AU  - BITTA, Albert J Della
TI  - Consumer behavior
SN  - 0070473811
U1  - 658.8342 
PY  - 1993///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -