TY  - BOOK
AU  - HILL, Sam
AU  - LEDERER, Chris
TI  - Infinite asset: Managing brands to build new value
SN  - 1578512492
U1  - 658.827 
PY  - 2001///
CY  - MASSACHUSETTS
PB  - HARVARD BUSINESS SCHOOL
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -