TY  - BOOK
AU  - SMITH, P R
AU  - TAYLOR, Jonatham
TI  - Marketing communication: An integrated approach
SN  - 0749436697
U1  - 658.8 
PY  - 2002///
CY  - LONDON
PB  - KOGAN PAGE
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -