TY  - BOOK
AU  - STATT, David A
AU  - 
TI  - Understanding the consumer: A psychological approach
SN  - 0333660633
U1  - 658.8342 
PY  - 1997///
CY  - NEW YORK
PB  - MACMILLAN PUBLICATION
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -