TY  - BOOK
AU  - SHAW, Robert
AU  - 
TI  - Improving marketing effectiveness: The methods and tools that work best
SN  - 1861970544
U1  - 658.8 
PY  - 1998///
CY  - LONDON
PB  - ECONOMIST BOOKS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -