TY  - BOOK
AU  - GREGORY, James R
AU  - WIECHMANN, Jack G
TI  - Branding across borders: A guide to global brand marketing
SN  - 0658009451
U1  - 658.827 
PY  - 2001///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -