TY  - BOOK
AU  - DUNCAN, Tom
AU  - 
TI  - IMC : Using advertising and promotion to build brands
SN  - 0071123822
U1  - 658.827 
PY  - 2002///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -