TY  - BOOK
AU  - CLANCY, Kevin J
AU  - KRIEG, Peter C
TI  - Counterintutive marketing: Achieve great results using uncommon sense
SN  - 0684855550
U1  - 658.8 
PY  - 2000///
CY  - NEW YORK
PB  - FREE PRESS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -