TY  - BOOK
AU  - PARAMESWARAN, M G
AU  - 
TI  - Understanding consumers: Building powerful brands using consumer research
SN  - 0070474095
U1  - 658.8342 
PY  - 2003///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -