TY  - BOOK
AU  - VINCENT, Laurence
AU  - 
TI  - Legendary brands: Unleashing the power of storytelling to create a winning marketing strategy
SN  - 0793155606
U1  - 658.827 
PY  - 2002///
CY  - NEW YORK
PB  - DEARBORN FINANCIAL PUBLISHING
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -