TY  - BOOK
AU  - BURT, David N
AU  - DOBLER, Donald W
TI  - World class supply management: Key to supply chain management
SN  - 0070499330
U1  - 658.8 
PY  - 2003///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -