TY  - BOOK
AU  - VANAUKEN, Brad
AU  - 
TI  - Brand management checklist: Proven tools and techniques for creating winning brands
SN  - 0749436999
U1  - 658.827 
PY  - 2002///
CY  - LONDON
PB  - KOGAN PAGE
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -