TY  - BOOK
AU  - SMITH, Paul
AU  - BERRY, Chris
TI  - Handbook of strategic marketing communication: New ways to build and integrate communications
SN  - 8124202923
U1  - 658.8 
PY  - 2003///
CY  - DELHI
PB  - CREST
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -