TY  - BOOK
AU  - RAMANA, V Venkata
AU  - SOMAYAJULU, G
TI  - Customer relationship management: A key to corporate success
SN  - 8174463216
U1  - 658.812 
PY  - 2003///
CY  - DELHI
PB  - EXCEL BOOKS
KW  - CONSUMER SATISFACTION
KW  - MARKETING - CONSUMER SATISFACTION
ER  -