TY  - BOOK
AU  - GAMBLE, Paul R
AU  - STONE, Merlin
TI  - Up close and personal: Customer relationship marketing @ work
SN  - 0749438312
U1  - 658.812 
PY  - 2003///
CY  - LONDON
PB  - KOGAN PAGE
KW  - CONSUMER SATISFACTION
KW  - MARKETING - CONSUMER SATISFACTION
ER  -