TY  - BOOK
AU  - LEE, Momle
AU  - JOHNSON, Carla
TI  - Principles of advertising: A global perspective
SN  - 8176494003
U1  - 659.1 
PY  - 2003///
CY  - NEW DELHI
PB  - VIVA BOOKS PVT. LTD.
KW  - ADVERTISING
ER  -