TY  - BOOK
AU  - KELLER, Kevin Lane
AU  - 
TI  - Srategic brand management: Building, measuring and managing brand equity
SN  - 8120323092
U1  - 658.827 
PY  - 2003///
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -