TY  - BOOK
AU  - SULLIVAN, Luke
AU  - 
TI  - Hey, whipple, squeeze this: A guide to creating great Ads
SN  - 0471281395
U1  - 659.1 
PY  - 2003///
CY  - NEW YORK
PB  - JOHN WILEY
KW  - ADVERTISING
ER  -