TY - BOOK AU - VANAUKEN, Brad AU - TI - Brand aid: An easy reference guide to solving your toughest branding problems and strenghthening your market SN - 0814406815 U1 - 658.827 PY - 2003/// CY - NEW YORK PB - AMACOM KW - BRANDS AND TRADEMARKS KW - MARKETING - BRANDS & TRADEMARKS ER -