TY  - BOOK
AU  - SHETH, Jagdish N
AU  - MITTAL, Banwari
TI  - Customer behavior: A managerial perspective
SN  - 9812435042
U1  - 658.8342 
PY  - 2003///
CY  - SINGAPORE
PB  - THOMSONS
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -