TY  - BOOK
AU  - MUKHERJI, G B
AU  - 
TI  - Introduction to social marketing
SN  - 818835306X
U1  - 658.8 
PY  - 2004///
CY  - NEW DELHI
PB  - INDIA RESEARCH PRESS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -