TY  - BOOK
AU  - VAN GELDER, Sicco
AU  - 
TI  - Global brand strategy: Unlocking brand potential across countries, cultures and markets
SN  - 0749442131
U1  - 658.827 
PY  - 2004///
CY  - LONDON
PB  - KOGAN PAGE
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -