TY  - BOOK
AU  - HOYER, Wayne D
AU  - MACLNNIS, Deborah J
TI  - Consumer behavior
SN  - 0618264825
U1  - 658.8342 
PY  - 2004///
CY  - BOSTON
PB  - HOUGHTON MIFFLIN
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -